terms

Creator Content License Terms

Effective Date: July 1, 2026 | Last Updated: July 1, 2026

These Creator Content License Terms (“Terms”) govern the relationship between Glaze Ceramics Ltd, a private limited company registered in England and Wales doing business as Glaze (“Company,” “we,” “our,” or “us”), and you (“Creator,” “you,” or “your”) regarding content you create in connection with products received through our TikTok Shop affiliate program.

By clicking “Add” on our TikTok Shop sample request message, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, do not accept the sample request.

1. Definitions

“Content” means any and all video, photography, audio, text, captions, graphics, and other creative materials that you produce, in whole or in part, featuring, referencing, or created in connection with any Company product received through our TikTok Shop affiliate program. Content includes both the final posted version and any raw footage, outtakes, or drafts.

“Company Products” means any products provided to you by the Company as samples through the TikTok Shop affiliate program.

“Paid Media” means any advertising or promotional placement for which the Company pays a fee to a platform or publisher for distribution, including but not limited to Meta (Facebook and Instagram) ads, TikTok ads (including Spark Ads), YouTube ads, Google Display Network, connected television (CTV), programmatic display, and any other paid digital or traditional advertising channel.

“Organic Media” means any non-paid distribution of Content, including reposts, shares, embeds, or features on the Company’s owned social media accounts, website, email newsletters, and other owned channels.

“Platforms” means all media channels and advertising platforms, whether now existing or hereafter developed, including but not limited to TikTok, Meta (Facebook and Instagram), YouTube, Google, Pinterest, Snapchat, X (Twitter), LinkedIn, connected television networks, programmatic advertising exchanges, email, SMS, the Company’s website, and in-store or point-of-sale displays.

2. License Grant

2.1 Scope of License. You hereby grant to the Company a worldwide, non-exclusive, royalty-free, fully sublicensable, and transferable licence to use, reproduce, modify, adapt, create derivative works from, publicly display, publicly perform, distribute, transmit, and otherwise exploit the Content, in whole or in part, in any media format and through any media channel now known or hereafter developed, for any purpose related to the Company’s business, including without limitation:

  1. Paid Media advertising on all Platforms;
  2. Organic Media distribution on Company-owned channels;
  3. The Company’s website, landing pages, and e-commerce listings;
  4. Email marketing, SMS campaigns, and direct communications;
  5. Printed materials, packaging, and point-of-sale displays; and
  6. Investor presentations, press materials, and internal business purposes.

2.2 Modification Rights. The Company may edit, crop, resize, composite, add text overlays, add or remove audio, add graphic elements, combine with other materials (including other creators’ Content), alter sequencing, add calls to action, and otherwise modify the Content without obtaining your further approval, provided that such modifications do not materially misrepresent your statements about or endorsement of the Company’s products.

2.3 Sublicensing. The Company may sublicence any or all of the rights granted herein to its affiliates, agencies, media buyers, advertising platforms, distributors, and other third parties acting on the Company’s behalf, without additional compensation to you and without requiring your prior approval. This includes, without limitation, uploading Content to advertising platform asset libraries (e.g., Meta Ads Manager, TikTok Ads Manager) for use in paid campaigns.

2.4 No Obligation to Use. Nothing in these Terms obligates the Company to use your Content. The Company may select, reject, or discontinue use of any Content at its sole discretion.

2.5 Creator’s Retained Rights. You retain ownership of the copyright in the Content. These Terms grant a licence, not an assignment. You remain free to post, licence, or otherwise use your Content for any purpose, including for other brands, subject to any non-compete or exclusivity provisions in your separate TikTok Shop affiliate agreement with the Company, if applicable.

3. Image Rights and Data Protection Consent

3.1 Consent to Use of Image and Likeness. You hereby give the Company permission to use your name, likeness, image, voice, appearance, and persona as embodied in the Content for advertising, promotional, and commercial purposes in connection with the Company’s products and services, on all Platforms, without further compensation beyond the consideration described in Section 5. To the extent that the Company’s use of your likeness constitutes processing of your personal data, you acknowledge that the Company processes such data on the basis of your consent and its legitimate interests in promoting its products, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

3.2 Consent Regardless of Modification. This consent applies regardless of whether the Content is used in its original form or modified by the Company pursuant to Section 2.2. You acknowledge that your likeness may appear in edited, cropped, or composite versions of the Content used in Paid Media or Organic Media.

3.3 No Use of Name or Handle Without Consent. Notwithstanding the foregoing, the Company will not use your name or social media handle in connection with the Content in Paid Media unless (a) such information already appears in the original Content as posted by you, or (b) the Company obtains your separate written consent.

3.4 Data Protection Rights. You retain all rights afforded to you under the UK GDPR, including the right to withdraw consent to the processing of your personal data. Withdrawal of data protection consent shall be treated as a revocation notice under Section 4 of these Terms. For information about how the Company processes your personal data, please refer to the Company’s Privacy Policy at glazecup.com/policies/privacy-policy.

4. Revocation

4.1 Right to Revoke. You may revoke the licence granted under these Terms at any time by sending written notice to the Company at: hello@glazecup.com (or such other email address as the Company may designate in writing).

4.2 Wind-Down Period. Upon receipt of a valid revocation notice, the Company shall have sixty (60) calendar days to cease all new uses of your Content (“Wind-Down Period”). During the Wind-Down Period, the Company may continue to run any advertising campaigns that were active at the time of revocation and may fulfil any existing contractual commitments involving your Content.

4.3 Prospective Effect Only. Revocation applies prospectively. It does not:

  1. Require the removal of Content from historical posts, archived materials, campaign performance reports, or analytics records;
  2. Require the deletion of Content from advertising platform asset libraries, provided the Content is not used in new campaigns after the Wind-Down Period;
  3. Affect any sublicences previously granted to advertising platforms, agencies, or other third parties for campaigns launched before the effective date of revocation, which shall continue through the Wind-Down Period; or
  4. Create any liability on the part of the Company for uses of the Content that occurred before the effective date of revocation or during the Wind-Down Period.

4.4 Effect on Affiliate Relationship. Revocation of the content licence does not terminate your TikTok Shop affiliate relationship with the Company, and does not affect any commissions earned or owed to you. Conversely, termination of your TikTok Shop affiliate relationship does not automatically revoke the content licence granted under these Terms — a separate revocation notice under Section 4.1 is required.

5. Consideration

5.1 Compensation. In consideration for the rights granted under these Terms, you shall receive:

  1. A complimentary product sample as specified in the TikTok Shop sample request; and
  2. Affiliate commissions as described in the Company’s TikTok Shop affiliate program, at the rates communicated to you at the time of acceptance.

5.2 Acknowledgment of Adequate Consideration. You acknowledge that the compensation described in Section 5.1 constitutes adequate and sufficient consideration for the rights granted herein.

5.3 Commission Threshold for Composite Content. Where the Company creates a derivative work that incorporates Content from multiple creators (e.g., a composite, “stitched,” or compilation video), the affiliate commission described in Section 5.1(b) shall be payable to a Creator only if that Creator’s Content constitutes at least sixty-six percent (66%) of the total runtime of the final derivative work as placed in the applicable Paid Media or Organic Media channel.

5.3.1 Definition of Runtime. “Runtime” means the total duration of the final video or audio asset, measured in seconds, as delivered to the advertising platform or distribution channel. Creator’s share of runtime shall be calculated by dividing the aggregate number of seconds in which Creator’s Content appears (whether or not modified pursuant to Section 2.2) by the total runtime of the final derivative work.

5.3.2 Clarifications. For the avoidance of doubt:

  1. This threshold applies solely to the commission obligation — it does not limit, reduce, or otherwise affect the licence granted in Section 2, which applies to all Content regardless of how it is used, combined, or proportioned in a derivative work;
  2. If a Creator’s Content constitutes less than 66% of the total runtime of a derivative work, the Creator shall remain entitled to standard affiliate commissions earned through the TikTok Shop program, but shall not receive the additional commission attributable to that specific derivative work’s ad spend; and
  3. Where a derivative work incorporates Content from two or more creators and no single Creator’s Content meets the 66% threshold, the Company shall have no commission obligation to any Creator under this Section 5.3 for that derivative work.

5.4 Good Faith. The Company shall not intentionally reduce the proportion of any Creator’s Content in a derivative work for the primary purpose of avoiding the commission threshold described in Section 5.3. The Company’s creative and editorial decisions regarding the composition of derivative works shall be made in good faith and in the exercise of its reasonable commercial judgement.

6. Representations and Warranties

You represent and warrant that:

  1. You are at least eighteen (18) years of age and have the legal capacity to enter into these Terms;
  2. You are the sole creator and copyright owner of the Content, and you have the full right, power, and authority to grant the licence described in Section 2;
  3. The Content is original to you and does not infringe, misappropriate, or violate any third party’s intellectual property rights, privacy rights, image rights, or any other legal rights;
  4. No other person appears in the Content unless you have obtained that person’s written consent for the uses described in these Terms, and no minor (under 18) appears in the Content;
  5. The Content does not incorporate any third-party copyrighted material (including but not limited to music, sound recordings, images, or video clips) for which you have not obtained all necessary licences and permissions;
  6. Any statements, reviews, or testimonials in the Content reflect your honest opinions, findings, beliefs, and genuine experience with the Company’s products; and
  7. You have not made and will not make any claims about the Company’s products that are false, misleading, unsubstantiated, or that you do not believe to be true.

7. Advertising Standards Compliance

7.1 Material Connection Disclosure. You acknowledge that your receipt of free product samples and affiliate commissions constitutes a commercial relationship with the Company. Where the Content is made available to consumers in the United Kingdom, you agree to comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and any guidance issued by the Advertising Standards Authority (ASA), including the requirement to make clear that the Content is an advertisement. Where the Content is made available to consumers in the United States, you additionally agree to comply with the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255). You agree to clearly and conspicuously disclose the commercial nature of the Content in accordance with all applicable advertising regulations.

7.2 Disclosure Format. Acceptable disclosure formats include, but are not limited to: #ad, #sponsored, “Paid partnership with Glaze,” or a clear verbal statement in the video that you received the product for free. The disclosure must be prominent, upfront, and easily understandable by ordinary consumers. Disclosures buried in hashtag strings, placed below the fold, or visible only after clicking “more” are not sufficient. In the United Kingdom, the ASA requires that the commercial nature of the Content is immediately apparent to consumers.

7.3 Company’s Right to Add Disclosures. If your Content does not contain an adequate advertising disclosure, the Company reserves the right to add disclosure language (e.g., “Paid Partnership” or “#ad” text overlay) to the Content before using it in Paid Media. This shall not be considered a modification that materially misrepresents your endorsement under Section 2.2.

7.4 Prohibited Claims. You shall not make any claims about the Company’s products that are false, misleading, deceptive, or unsubstantiated. You shall not make any claims that would require regulatory approval or substantiation that you do not possess. Without limiting the generality of the foregoing, you shall not state or imply that any of the Company’s products can treat, cure, prevent, or mitigate any disease or health condition unless such claim is authorised by the Company in writing and complies with all applicable regulations, including those of the Medicines and Healthcare products Regulatory Agency (MHRA) and the ASA.

8. Content Review and Approval

8.1 No Pre-Approval Required. You are not required to submit Content to the Company for pre-approval before posting it on your own channels. These Terms apply to Content you create and post at your own discretion.

8.2 Company’s Selection Rights. The Company may, at its sole discretion, select which Content to use under the licence granted in Section 2. The Company is under no obligation to use any particular piece of Content, and the Company’s decision not to use Content does not affect these Terms or the licence granted herein.

8.3 Company Review Before Paid Media. The Company will review Content internally before deploying it in Paid Media campaigns to assess compliance with advertising laws, ASA guidelines, and these Terms. This review is for the Company’s benefit and does not create any obligation to you.

9. Indemnification

You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, affiliates, and licensees from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

  1. Any breach of your representations and warranties under Section 6;
  2. Any claim that the Content infringes or misappropriates any third party’s intellectual property rights, privacy rights, or image rights;
  3. Any claim arising from the inclusion of third-party copyrighted material (including music) in the Content; or
  4. Any claim arising from false, misleading, or unsubstantiated statements made by you in the Content.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY’S TOTAL LIABILITY TO YOU UNDER THESE TERMS SHALL NOT EXCEED THE RETAIL VALUE OF THE PRODUCT SAMPLE PROVIDED TO YOU. IN NO EVENT SHALL THE COMPANY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO THESE TERMS. NOTHING IN THESE TERMS SHALL EXCLUDE OR LIMIT LIABILITY FOR DEATH OR PERSONAL INJURY CAUSED BY NEGLIGENCE, FRAUD OR FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER ENGLISH LAW.

11. Term and Termination

11.1 Effective Date. These Terms become effective when you click “Add” on the Company’s TikTok Shop sample request message.

11.2 Duration. The licence granted under Section 2 shall remain in effect unless and until revoked by you in accordance with Section 4. For the avoidance of doubt, the licence does not expire upon termination of your TikTok Shop affiliate relationship with the Company.

11.3 Survival. Sections 6 (Representations and Warranties), 9 (Indemnification), 10 (Limitation of Liability), 12 (Governing Law and Dispute Resolution), and this Section 11.3 shall survive any termination or revocation of these Terms.

12. Governing Law and Dispute Resolution

12.1 Governing Law. These Terms shall be governed by and construed in accordance with the laws of England and Wales.

12.2 Jurisdiction. Any dispute arising out of or in connection with these Terms, including any question regarding their existence, validity, or termination, shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12.3 Waiver of Group Litigation. To the fullest extent permitted by applicable law, you agree that any dispute resolution proceedings will be conducted on an individual basis and not by way of a Group Litigation Order or any other form of collective or representative proceedings.

12.4 Small Claims. Notwithstanding Section 12.2, either party may bring a claim in the Small Claims Track of the County Court if the claim falls within the applicable financial limit.

13. General Provisions

13.1 Entire Agreement. These Terms, together with the TikTok Shop sample request message in which these Terms are referenced, constitute the entire agreement between you and the Company with respect to the subject matter hereof and supersede all prior or contemporaneous communications, whether electronic, oral, or written.

13.2 Severability. If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

13.3 Waiver. The Company’s failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.

13.4 Assignment. The Company may assign its rights and obligations under these Terms to any successor entity or acquirer. You may not assign your obligations under these Terms without the Company’s prior written consent.

13.5 Amendments. The Company may update these Terms from time to time by posting the revised version at this URL. Changes will not apply retroactively to Content already licensed under a prior version of these Terms. Your continued creation and posting of Content after such changes constitutes acceptance of the updated Terms.

13.6 Contact. For questions about these Terms or to submit a revocation notice, contact us at: hello@glazecup.com.